--- title: 5 Best Marketing Plays to Try in 2022 description: 2022 marketing trends that we should pay attention to. --- [Skip to content](https://www.cadenceandflow.com/blog/5-best-marketing-plays-to-try-in-2022#main-content) [![2022-JPM-cropped](https://www.cadenceandflow.com/hs-fs/hubfs/2022-JPM-cropped.png?width=953&height=317&name=2022-JPM-cropped.png)](https://www.jasminepowers.com/) - Resources Show submenu for Resources - [Blog](https://www.cadenceandflow.com/blog) - [Funnel Framework](https://www.cadenceandflow.com/freefunnelfunds) Open main navigation Close main navigation - Resources Show submenu for Resources - [Blog](https://www.cadenceandflow.com/blog) - [Funnel Framework](https://www.cadenceandflow.com/freefunnelfunds) - [Contact us](https://www.cadenceandflow.com/old-contact) [Contact us](https://www.cadenceandflow.com/old-contact) Dec 30, 2021, 11:38:00 PM # 5 Best Marketing Plays to Try in 2022 ![Picture of Jasmine Powers](https://app.hubspot.com/settings/avatar/a0f17b9bec02fb96c2ffe78fe89688d3) [Jasmine Powers](https://www.cadenceandflow.com/blog/author/jasmine-powers) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.cadenceandflow.com/blog/5-best-marketing-plays-to-try-in-2022) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.cadenceandflow.com/blog/5-best-marketing-plays-to-try-in-2022) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.cadenceandflow.com/blog/5-best-marketing-plays-to-try-in-2022) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.cadenceandflow.com/blog/5-best-marketing-plays-to-try-in-2022) [envelope icon](mailto:?body=https://www.cadenceandflow.com/blog/5-best-marketing-plays-to-try-in-2022) In 2021, we saw a handful of exciting things companies were trying to get their word out about their brands. 2022 will be no different. With web3 peeking over the horizon and new platforms finding exciting ways to grab attention, smart marketers will continue to adapt and create strategies for getting their brands in front of excited customers.  Here's some that I look forward to: 1\. Sponsored trending sounds. TikTok and [Reels](https://blog.hootsuite.com/instagram-reels-ads/) on Instagram allow creators to use previously published or original audio content in their videos. Brands are leveraging the audio features of these platforms by [sponsoring](https://www.tiktokforbusinesseurope.com/resources/how-to-elevate-your-videos-with-tiktoks-commercial-music-library) these audio clips, allowing added brand visibility on user generated content, regardless of whether the content is "on brand". This is the most exciting to watch, especially if you don't mind having your brand attached to some of the world's most viral videos. 2\. NFT's with custom experiences. [Non-fungible tokens](https://www.youtube.com/watch?v=WAteiGkS-Oc) have become increasingly popular as we move closer into the metaverse (defined both as a digital space/universe -OR- a moment in time when our digital lives prove to be more valuable than our real ones). Brands are allowing people who own their NFTs to access exclusive brand experiences in a brand-hosted virtual world. Maybe you don't live next to Snoop in real life, but you can in the metaverse with the [right NFT](https://www.rollingstone.com/culture/culture-news/sandbox-decentraland-virtual-land-sales-soar-metaverse-nfts-1267740/). 3\. Brand activations at events. As live in-person events resume after increased COVID-19 vaccination rates and lower government mandates, we will begin to see brands investing in experiential activations. Expect to see immersive [tech-heavy experiences](https://www.bizbash.com/venues-destinations/north-america/article/21940828/event-venue-news-for-december-2021) that are sure to wow event goers. 4\. Social audio. Clubhouse, Twitter Spaces, Greenroom, and Facebook Podcasts are among the top social audio platforms creators are tapping to share brand messages and engage with their audiences. Whereas the leader in the race may change (Twitter Spaces was far superior for the content I create than Clubhouse), social audio won't go away. 5\. Communities. Creators and companies alike tapped into the already rich online community space partly as a respite from lockdown-era loneliness and remote work. The engagement in these communities will yield long-lasting brand loyalty so long as administrators continue to deliver on the communities promise and deliver content and programming that meets post-lockdown needs. 6\. Partner programs. Companies are looking outside of their market and tapping the audience and credibility of [partners](https://partnerstack.com/resources) with channel sales programs, content partnerships and other mutually beneficial arrangements. Whether tech, agency, or referral partnerships, 2022 will be the year to start thinking about how to tap other companies reach to expand your own. As new ways to engage emerge and as we see traditional methods reemerge, 2022 will be an exciting year for brands! [social media](https://www.cadenceandflow.com/blog/tag/social-media), [content strategy](https://www.cadenceandflow.com/blog/tag/content-strategy), [event strategy](https://www.cadenceandflow.com/blog/tag/event-strategy), [sponsored content](https://www.cadenceandflow.com/blog/tag/sponsored-content), [paid social](https://www.cadenceandflow.com/blog/tag/paid-social), [marketing trends](https://www.cadenceandflow.com/blog/tag/marketing-trends) ## Related posts [social media](https://www.cadenceandflow.com/blog/tag/social-media), [content strategy](https://www.cadenceandflow.com/blog/tag/content-strategy) ## [Elevate Your Brand with AI-Driven Content Management](https://www.cadenceandflow.com/blog/elevate-your-brand-with-ai-driven-content-management) ![Picture of Jasmine Powers](https://app.hubspot.com/settings/avatar/a0f17b9bec02fb96c2ffe78fe89688d3) [Jasmine Powers](https://www.cadenceandflow.com/blog/author/jasmine-powers) Sep 25, 2025, 10:35:34 AM In today's digital age, maintaining a strong online presence is more crucial than ever for... [Read more](https://www.cadenceandflow.com/blog/elevate-your-brand-with-ai-driven-content-management) [news and media](https://www.cadenceandflow.com/blog/tag/news-and-media), [media relations](https://www.cadenceandflow.com/blog/tag/media-relations), [public relations](https://www.cadenceandflow.com/blog/tag/public-relations) ## [The Easiest Way to Do Your Own PR: 5 Media Sourcing Tools That Make Getting Press a Breeze](https://www.cadenceandflow.com/blog/the-easiest-way-to-do-your-own-pr-5-media-sourcing-tools-that-make-getting-press-a-breeze) ![Picture of Jasmine Powers](https://app.hubspot.com/settings/avatar/a0f17b9bec02fb96c2ffe78fe89688d3) [Jasmine Powers](https://www.cadenceandflow.com/blog/author/jasmine-powers) Apr 23, 2025, 8:00:00 AM Public relations isn’t just for the big brands with expensive agencies. If you’re an entrepreneur,... [Read more](https://www.cadenceandflow.com/blog/the-easiest-way-to-do-your-own-pr-5-media-sourcing-tools-that-make-getting-press-a-breeze) [social media](https://www.cadenceandflow.com/blog/tag/social-media), [sales](https://www.cadenceandflow.com/blog/tag/sales), [social selling](https://www.cadenceandflow.com/blog/tag/social-selling), [lead magnets](https://www.cadenceandflow.com/blog/tag/lead-magnets), [media relations](https://www.cadenceandflow.com/blog/tag/media-relations), [Twitter](https://www.cadenceandflow.com/blog/tag/twitter) ## [Learn Marketing and Sales with Our Online Courses](https://www.cadenceandflow.com/blog/learn-marketing-and-sales-with-our-online-courses) ![Picture of Jasmine Powers](https://app.hubspot.com/settings/avatar/a0f17b9bec02fb96c2ffe78fe89688d3) [Jasmine Powers](https://www.cadenceandflow.com/blog/author/jasmine-powers) Feb 3, 2022, 12:13:33 AM Marketing and sales education is plentiful but often not tailored in easy-to-follow steps that... 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